ROCHESTER, Minn. – Med City is welcoming thousands of visitors to a national dance competition that will take over the city for five days.
It’s called “Just for Kix: Together we Dance” and started on Wednesday, April 26th. Such events are considered “high-impact weeks,” or specific events that draw people from all over the world to Rochester. extended time.
Experience Rochester President Joe Ward said Broadway Plaza had 80 check-ins on Thursday alone. Civic Center staff says he uses Destination’s International Economic Impact Calculator to measure the revenue an event brings in.
“We have Mayo Clinic here, and they take care of most of our hotel and their space needs Sunday through Thursday, but we’re really proud to be able to really rely on the evening economy, including concerts here,” Ward said. I think so, and I’m happy about it.” Or events like Just for Kix, which welcome people with an extra reason to come to Rochester for the weekend, can really help the community in the long run. ”
This week, the contest is expected to net MedCity $2.1 million in revenue.
Ward said: “This is just great news as hotel occupancy taxes have reached pre-COVID levels of occupancy and revenue this year, and recovery is here at the Mayo Civic Center. It means it’s in full swing. This just proves that.”
The dance competition continues through Sunday, April 28th at the Mayo Civic Center.