An icon reimagined. The first ever design taken over by a cultural pioneer and Human Made creative director.
adelaide, australia
,
February 23, 2024
/PRNewswire/ —
today
Penfolds has announced a new collaboration for Penfolds’ flagship wine, Grange.of
Grunge by NIGO
This release marks the first-ever design takeover of Grunge and marks a significant milestone for Penfolds as it celebrates its 180th anniversary.
th
A year of commemoration.
Inspired by my first visit to Penfolds McGill Estate Winery (
south australia
) In 2022, and after spending time with the Penfolds team reviewing archival material from Penfolds’ history, NIGO has reimagined Grunge’s packaging design for this one-off series. The Grange by NIGO release includes collectible 750ml (1,500 pieces available) and 1.5L (150 pieces available) gift boxes to house your 2019 Grange. Each box is individually numbered and includes a NIGO-designed bandana and bottleneck tag, as well as a certificate of authenticity. The design approach pays homage to grunge with NIGO’s signature style, featuring the Penfolds logo reimagined through bold, colorful grape graphics and Human Made’s iconic typography.
Born of pioneering spirit, curiosity and experimentation, Penfolds Grange is Penfolds’ most powerful expression.
house style
. With an unbroken line of vintages since 1951, this traditional South Australian icon remains one of the most collected wines in the world. Grunge by NIGO Limited Edition Hero, current 2019 vintage of Grunge. Made from the highest quality Shiraz grapes from vineyards around the world.
south australia
.
Along with the Grange by NIGO limited edition pack, NIGO has also designed a silk rug for this range. With just 25 rugs worldwide, it features a silk-dyed purple grape design, echoing the design of his wine pack.Each
2.5m
X
2.5m
Rugs are hand-woven by artisans
Nepal
, it took two months to create one piece. Grange by NIGO rugs are available worldwide by expressing interest at SPACE Furniture and www.penfolds.com.
Australia
From Thursday 22nd February, the suggested retail price is AUD 10,000 each.
NIGO has been at the forefront of culture, establishing itself as a global icon and cultural pioneer. As Creative Director of Human Made and Artistic Director of his KENZO, NIGO is known for his innovative and forward-looking vision.Looking back at my first visit to Penfolds
south australia
NIGO said:
I’ve been a grunge collector for many years, but it wasn’t until I visited Penfolds McGill Estate that I truly understood the craftsmanship and history behind the historic wines. It was an honor to collaborate on a design for Grunge for the first time, especially as the brand celebrates its 180th anniversary.
th
anniversary. ”
The launch of Grange by NIGO follows the highly successful global release of NIGO’s first Penfolds project, One by Penfolds, with collaborative apparel items selling out worldwide within an hour and a half. Chief Marketing Officer, Penfolds
christy keet
Commented on future releases.
“This is a different direction for us and the first time we have changed our flagship Grange signature gift box. Our collaboration with NIGO is inspired by Penfolds’ history of pushing the boundaries of winemaking. As a collector, NIGO understands the reputation of grunge and its legacy. He was able to create a limited edition approach that pays homage to the history of wine, yet is playful and fresh. We had never done anything like this before. The results were brave and refreshing. ”
NIGO’s Penfolds Grunge will be available worldwide* from Thursday
February 22, 2024
. For retailer information and more information, please visit www.penfolds.com.Future projects between Penfolds and NIGO will be announced at a later date.
In 2024.
Editor’s note
Grunge by NIGO |
Recommended retail price |
• Penfolds Grange by NIGO Limited Edition 2019 – 750ml |
Australian dollar $1,350.00 |
• Penfolds Grunge by NIGO Limited Edition 2019 – 1.5L |
Australian dollar $3,100.00 |
• Penfolds Grange by NIGO Limited Edition Silk Rug |
AUD 10,000 |
*Currently not available in mainland China
About NIGO:
Known as one of the founders of street fashion, NIGO founded his first clothing label in 2016.
Tokyo
The brand grew from underground culture and achieved worldwide fame in the worlds of fashion and music. NIGO is currently the creative director of his own independent brand HUMAN MADE and artistic director of the LVMH-owned maison KENZO. Working in the fields of music and fashion, often through collaborations with some of the world’s most famous companies and creative people, we innovate new ways for fashion to engage with audiences, making it the industry standard. Masu. NIGO continues to pursue creativity in his fashion brand and music projects, as well as in his photography and traditional Japanese ceramic practice.
About Penfolds:
From the beginning, Penfolds’ commitment to quality has been underpinned by the art of blending, proving that all our wines are linked through a consistent and recognizable ‘house style’. It is the ultimate expression of the age-old and unique tradition of finding the best grapes to make wine from the best regions. Today, this philosophy is even more widespread.
Australia
to the rich soil of
California
,
napa valley
,
bordeaux
and
China
. Penfolds continues her Venture Beyond in 2024, celebrating 180 years of excellence. Achieved through an alchemy of art and science. Over time, wine innovation has become a great tradition, with new and old generations continuing to mark the moment and create their own stories. A glass of Penfolds in hand. And now, almost two centuries after its founding, Penfolds continues to write new chapters and proudly remains one of the world’s most respected winemakers…now and ‘forever’. …
For more information, please visit:
www.penfolds.com
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