During the recent Milan Design Week, Milan may have been filled with crisp designs, stylish designers, and creative installations. But I’m sure no other installation garnered more attention and was the most difficult to realize than when Azimut Yachts moored the 57-foot-long Azimut His Sea Deck 6 at sea. . swimming pool Berni Mysteriosi’s.
This immersive installation, curated by AMDL CIRCLE and Michele De Lucchi, began with a journey inside the Bagni Misteriosi del Teatro Franco Parenti and culminated with the Azimut yacht moored in the shadow of a large moon. The goal was to invite visitors to rediscover the gentle relationship between humans and nature and testify to the fact that Azimut has a more sustainable future.
“The aim of this installation was to draw visitors into the theater of life and stimulate their imagination,” says Michele De Lucchi, founder of AMDL CIRCLE. “Only through our imagination can we see on the horizon a much more harmonious and brighter future than today.”
Passing through the historic entrance of Palazzina dei Bagni Misteriosi, visitors are welcomed by a suspended ambiance, where elements of the room interact with the installation to evoke the wonders of the natural world.
The images, sounds, and scents evoked the dreamlike ocean discovered through the labyrinthine doors of the old changing room at the beginning. Large sculptures and seashells made from innovative materials introduced by Azimut (discarded and recycled fishing nets, recycled plastic (PET), carbon) stand out in the second room like the wings of a theatrical stage. , the visitors continued their pretend play as they climbed up. Located on Seadeck 6, this is a space designed by Matteo Thun and Antonio Rodríguez, where furnishings and materials are used to recreate the interior environment of a ship.
The route culminated outdoors, with a terrace suspended over the water offering views of Seadeck 6’s moorings. This is the embodiment of the route followed by Azimut to reduce CO2 emissions and energy consumption.
In fact, Azimut says the yacht can reduce emissions by up to 40% over an average year of use. The mirrored roof shingles of shiny galvanized steel form a large disc in the image of the moon, whose play of reflections emphasizes the dynamic effect of the light patterns and recalls the radiance of the moon.
“We can and must make a difference here and now,” explains Giovanna Vitelli, Chairman of the Azimut Benetti Group. “Not a distant promise of a world to come or a superficial approach to the theme of environmental sustainability. The boat in Bagni Misteriosi’s pool is a symbol of our commitment to be tangible, measurable and always present. .”
And perhaps best of all. it was cool. Let’s be honest: it’s much easier to make changes for the better when the alternative is better than the previous one.
stay tuned.