Milan, April 19, 2024 – Ruffino, the historic Tuscan winery founded in 1877 in Pontassieve near Florence, announces its participation in Milan Design Week with the ORObyRUFFINO exhibition. Inspired by Ruffino’s flagship wine Riserva Ducale Oro and the quintessence of Italian design, this exhibition invites lovers of fine wine and art to discover what these two icons of Italian excellence have in common. We offer a new perspective on the craftsmanship that goes into making products.
The exhibition takes center stage in Milan’s Piazza Sempione, where the historic Dazio di Levante and Dazio di Ponente buildings provide an impressive backdrop for a celebration of creativity and craftsmanship, transforming the square into a golden oasis . Through collaboration with his esteemed partners La Manufacture, Dedar and Ginori1735, ORObyRUFFINO aims to create an immersive experience where Italian craftsmanship blends harmoniously with art and design.
At the heart of the exhibition is Dazio di Levante, which offers visitors a multisensory and introspective experience. Ruffino has selected six internationally acclaimed artists and designers to design their We asked them to interpret the transformative power of gold through their unique artistic visions. Through an immersive experience that includes interviews and behind-the-scenes footage, visitors develop an intimate connection with the work and explore the intersection of Italian savoir-faire and artistic expression, an “instant connection” (Ruffino’s new advertising campaign As predicted). is formed.
At the adjacent Dazio di Ponente, guests are immersed in Ruffino’s refined spirit, with dedicated spaces that reflect the company’s new essence. Here at his ORO BAR, he offers signature cocktails such as the Golden Vision created by internationally renowned mixologist and founder of Drink Kong (50 Best Bars in the World) Patrick Pistolesi and Rufino paired with his wines. We offer a culinary journey.
Through the exhibition, Ruffino invites the audience to feel the personal concept of “ORO”, to unite, transform, reflect and welcome. Ruffino Riserva Ducale Oro Chianti Classico Gran Selezione not only represents oenological excellence, but also serves as a bridge to Italy’s creative and value-based traditions. It is a link between past traditions and current best practices, paying homage to Italy’s richness, cultural diversity and design mastery.
“Ruffino is writing an exciting new chapter in its history, elevating the entrepreneurial dreams and pioneering approach of its 1877 founder, creating an iconic Italian design and the beauty it evokes. ” says Sandro Sartor. Rufino Representative Director and President. “Now, as then, Riserva Ducale Oro is at the center of this change, and we are launching a new global advertising campaign centered on Italian craftsmanship, highlighting design, wine, beauty and elegance. “It can create inclusivity,” he continues. “‘Instant Connection’ and his inspiring ORObyRuffino exhibition will be held at Milan Design His Week.”
ORObyRUFFINO @DAZIO DI LEVANTE exhibition
- Tuesday 16th April – Sunday 21st April
- 11.00 – 21.00
ORObyRUFFINO – Coffee with artists
Milan Design Week @DAZIO DI PONENTE
- Tuesday, April 16th
- 10:00 – 11:30 _ ORObyRUFFINO – Coffee with Tristano di Robilant, Rachel Leigh Hovnanian
- Wednesday, April 17th
- 10:00 – 11:30 _ ORObyRUFFINO – Coffee with Chiara Lorenzetti + Ettore Marinelli
- Thursday, April 18th
- 10:00 – 11:30 _ ORObyRUFFINO – Coffee with Filippo Carandini + Officine Safi Labo
Tasting of Rufino’s iconic wines
Milan Design Week @DAZIO DI PONENTE
- Tuesday, April 16th – Wednesday, April 17th – Thursday, April 18th
Rufino
Ruffino was founded in the heart of Tuscany in 1877 by cousins Hilario and Leopoldo Ruffino, who dreamed of bringing the “ideal wine” to tables around the world. Ruffino has been dedicated to this dream for more than 140 years, producing wines from his estates in the main appellations of Tuscany, including Chianti, his Classico, Montalcino and Bolgheri, and now in more than 90 countries around the world. It is imported and enjoyed. In 2023, Ruffino embarks on a significant transformation to become the absolute benchmark for the finest Tuscan wines. This commitment is based on the uncompromising pursuit of quality, a focus on environmental and productivity sustainability, the ability to innovate while respecting the Tuscan identity, and in general the Italian Savoyard, which is envied throughout the world. You can see it in telling the fail.