Milwaukee, Wisconsin – Learfield, the exclusive athletics multimedia rights holder for the University of Wisconsin-Milwaukee, has named Kristina Filipovic as the new general manager of its locally based team, Milwaukee Panther Sports Properties.
As General Manager, Mr. Filipovic will serve as Learfield’s primary liaison in connection with the university’s comprehensive athletics multimedia rights agreement and corporate partner platform. She will work closely with Director of Athletics Amanda Brown and the entire Department of Athletics on all aspects of the Learfield/Wisconsin-Milwaukee relationship.
“We are thrilled to welcome Christina to our family in Milwaukee, Wisconsin,” said Brown. “Her extensive background in athletics, particularly account services and sales, honed during her time with the Milwaukee Bucks, gives us confidence that we can reach new heights under her leadership.” Under his leadership, we look forward to innovative strategies that will raise the bar for the Wisconsin-Milwaukee Athletics and provide an exceptional experience for our fans.”
Filipovic brings more than 12 years of account servicing and sales experience with the Milwaukee Bucks to the Milwaukee Panther Sports Properties team. Most recently, he served as the team’s senior director of ticket sales and services, where he oversaw ticket sales revenue and managed all aspects of ticket sales operations, including campaign development, pricing strategies, and upsell efforts. Throughout her career with the Bucks, she held various positions including Director of Service and Retention, Service and Retention Manager, and Senior Account Service Executive. Filipovic graduated from Lakeland University in 2010 with her bachelor’s degree in both sports studies and business administration.
“Christina’s exceptional industry acumen, leadership, and talent for cultivating relationships and driving revenue make her an invaluable addition to our Milwaukee Panther Sports Properties team.” said Megan Heinchon, vice president of media rights. “We are confident that her expertise will help strengthen Milwaukee’s community ties, seamlessly connect our brand and Panther fans, and lead the Wisconsin-Milwaukee Athletics to unprecedented levels of success. .”
About rear field
Learfield is a diversified and influential media and technology company supporting college athletics. Through digital and physical platforms, Learfield owns and leverages deep industry data sets and relationships to drive revenue, growth, brand awareness and fan engagement for brands, sports and entertainment venues. With connections to more than 1,200 collegiate institutions and more than 15,000 local and national brand partners, Learfield brings impact and maximizes reach to your target audience with a presence in college sports and live events. Learfield provides solutions for a 24/7 fan experience, including licensed merchandise, game ticketing, athletic program donor identification, exclusive custom content, innovative marketing initiatives, and NIL. solutions, enabling schools and brands to connect with fans through advanced digital. platform. Since 2008, we have been the title sponsor of the highly acclaimed Learfield Directors’ Cup and support sports departments across all sectors.