Furniture World News Desk May 7, 2024
Koeln Messe, a leading international trade fair organization, has announced a strategic partnership with Colombia’s La Feria de Diseño Medellin, strengthening its global reach and influence in the design industry. The event, scheduled for September 19-21, 2024, will leverage Koeln Messe’s extensive network and expertise to increase its international appeal and reach. – The brand name will be changed to “powered by imm cologne”.
The partnership aims to position the fair as a pivotal platform for design and lifestyle in Latin America and the Caribbean, fostering connections between emerging talent and established figures in the industry. The event will be held at Medellín’s Plaza Mayor Convention and Exhibition Center and showcases the city’s ambitions to become the regional design capital.
The show is particularly aligned with the Cologne Messe portfolio, which includes imm Cologne, and promises a rich fusion of global trends and local creativity. The event not only showcases imm Cologne’s famous products, but also incorporates elements from other major Cologne Messe trade fairs such as spoga+gafa, ORGATEC and aquanale, extending its appeal to diverse sectors within the design community. Spread it out.
Gerard Beese, CEO of Koelnmesse, described his vision for this collaboration: “We are pleased to be able to invest the decades of experience we have gained in exhibitions here in Cologne from our portfolio “Living, Contracts, Public Spaces” into already established events in Colombia. , we are expanding our portfolio in this field through a strong international trade show.”
The show’s impact extends beyond mere exhibition and aims to foster a rich dialogue between professionals and enthusiasts in the fields of design, architecture and lifestyle. La Feria de Diseño Medellín has evolved significantly in its 11 editions, becoming a seminal event that not only showcases cutting-edge trends and innovations, but also promotes sustainable and inclusive design practices. Ta.
Eddie Carmona and Juana Montoya, owners of La Feria de Diseño Medellín, expressed their enthusiasm for the partnership: Together, we raise standards in design, architecture, habitat and lifestyle across Latin America and the Caribbean. We look forward to welcoming new exhibitors from all over the world who want to be part of this success story. ”
The event is expected to attract more than 25,000 visitors from 31 countries and will showcase 270 local and international brands. This dynamic platform also features some of the biggest names in design, architecture and lifestyle, providing valuable insights and educating the next generation of design professionals.
Cristian Guarin, Managing Director of Koelnmesse SAS in Colombia, called on industry players to participate. “We invite industry experts, academic collaborators and sponsors to join us in this unique celebration of lifestyle and innovation. “La Feria De Diseño Medellín – powered by imm cologne” is a global Colombia’s unique platform for collaboration and advancement in design and architecture. Gather in Medellín and become the protagonists of this ever-evolving story, where every detail and every item plays a part in this exciting chapter of global design. ”
About Cologne Messe
Koelnmesse is a leading international organizer of trade fairs and events for a wide variety of industries, drawing on 100 years of experience in connecting people and markets around the world. Koeln Messe organizes trade fairs covering a wide range of subjects and themes. Our global activities allow us to offer our clients a network of events, which opens up access to markets around the world and allows us to lay the foundations for a sustainable and stable international business.
About La Feria de Diseño Medellin
A commercial and inspirational platform where #EVERYTHINGISDESIGNED takes place, an ecosystem that connects and connects the national and international design industries. His ten-year effort to position high-level design in this country has led him to the goal of expanding it throughout Latin America and the Caribbean. “La Feria de Diseño Medellin – powered by imm cologne” takes Medellin as its starting point and aims to transform the city into the design capital of the region. This trade fair is organized by an expert group of design professionals and enthusiasts who have succeeded in turning this event into an internationally renowned trade fair, bringing together talent from all over the world, exchanging ideas and high technical expertise. We offer a unique platform to promote your -Final design and lifestyle.