A recent collaboration between Kartell, the renowned Italian furniture brand, and Mattel, the creative force behind Barbie, has resulted in a stunning collection of chairs that blurs the line between furniture and art. The partnership, announced at Milan Design Week 2024, represents an important milestone in the history of design in that it brings together Kartell’s Philippe Starck-designed chair with Barbie’s timeless charm.
Designer: Philippe Starck
Barbie’s lasting influence as a cultural icon cannot be overstated. From her origins as a children’s toy in 1959 to her recent portrayal in live-action films, Barbie has continually evolved and captivated audiences around the world, transcending her toy origins to become a symbol of power and aspiration. became. The release of the Barbie movie last year further emphasized her cultural significance, reshaping her perception and highlighting her relevance across different age groups.
In response to Barbie’s multifaceted impact, Kartel and Mattel Creations have embarked on an innovative partnership. Reimagining Kartell’s five iconic chairs through a Barbie-inspired lens, this collection breathes new life into Philippe Starck’s designs, imbuing them with Barbie’s signature style and charm.
Chairs such as “Venice,” “Louis Ghost,” “Masters,” “Ero|S|,” and “AI” have been meticulously recreated in both human and doll size to inspire the imagination. It represents Barbie’s 65-year legacy. And creativity. Featuring Pantone 219 C, the iconic Barbie pink shade, each chair is made from recycled plastic, highlighting the brand’s commitment to sustainability.
The origins of this collaboration lie in Barbie’s ability to reinvent herself and resonate with audiences across generations. By transforming the Kartell chair into a bright pink masterpiece, this collection pays homage to Barbie’s legacy of creativity and imagination. Made from recycled plastic and incorporating innovative materials such as bamboo, each chair embodies the Barbie’s Dreamhouse aesthetic while prioritizing sustainability, a nod to both brands’ commitment to environmental responsibility. It’s proof.
The debut of this remarkable collection at Milan Design Week captivated attendees and introduced them to a world where toys seamlessly merge with art. Displayed in the backdrop of Condé Nast’s Vogue His Closet exhibition, the chair became more than just a functional piece, it became a cultural artifact that invites viewers to reconsider the line between fantasy and reality.
In Kartel’s words, this collaboration represents a fusion of “toys becoming art and art becoming toys.” By fusing Starck’s timeless designs with Barbie’s timeless charm, the Kartell x Barbie collection not only celebrates nostalgia, but also invites us to embrace the power of creativity and imagination. This is a testament to the transformative potential of collaboration in the world of design.