The brand name responsible for adding crafted luxury to our homes, especially our floors, aka Jaipur Rugs, is at it again. This time, the brand crosses borders, The recently concluded Milan Design Week 2024 saw three iconic collaborations that fuse Indian craftsmanship with Italian excellence.
What started with two looms has become one of the most exquisite and luxurious brands in the field of decoration, and after decades of reigning supreme in the Indian market, the brand is once again on the global stage. Expanding that creativity. Yes, we are talking about Jaipur Rugs, the leader in rugs and the epitome of luxury. The brand’s heritage is nothing short of golden, thanks to its ability to combine and showcase ancestral crafts with a new vision. Speaking of new visions, Jaipur Rugs’ next destination is Milan, where the brand proudly unveils its latest products at his 2024 Milan Design Week, showcasing the fusion of Indian weaves and Italian design. To do.
Celebrating the India-Italy connection, Jaipur Rugs announces three groundbreaking collaborations with renowned Italian design studios that embody the fusion of traditional craftsmanship and modern sensibilities. Salone’s hall booth is the focal point of the exhibition, featuring a landmark architectural façade created by esteemed Italian architect Michele De Lucchi, founder of AMDL Circle architectural studio. This architectural masterpiece sets the stage for an immersive exploration into a world of luxury, innovation, and meticulous craftsmanship. In this regard, we will briefly discuss three of his collaborations that marked new and surprising episodes in the history of decoration.
Jaipur Rugs brings together Indian royalty and Italian savoir-faire at Milan Design Week.
Jaipur Rugs x Vimaar 1991: Couture for your home
Just when you thought nothing could get any better, Jaipur Rugs went beyond itself and collaborated with the famous Chanel-owned thread atelier responsible for Chanel’s precious tweeds. And Vimaar 1991 wove its famous luxury yarns into carpets for the first time. Classic cords and iconic black and white designs make the Vimaar 1991 x Jaipur Rugs collection timeless and timeless. Just like their outfit inspiration, these are carpets that go with everything. In apt terms, think haute couture for your home. This collection is a fusion of Indian tradition and Italian savoir-faire. Each yarn selected for this collection is the result of in-depth research and experimentation at every stage of production. The yarn is made specifically for Jaipur rugs and the carpet is hand-woven in Rajasthan, so it’s the best of both worlds.
Jaipur Rugs x AMDL Circle: More than just a rug
Titled “Facade,” this collection is another star alongside two other collaborations. The architectural studio founded in Milan by Michele De Lucchi collaborates with Jaipur Rugs for his Week of Milan Design 2024, once again symbolizing his union of two vibrant cultures. Acclaimed for his previous work with houses such as Hermès, Michele De Lucchi is known for his design sensibilities, and for his latest partnership with his studio Jaipur Rugs, AMDL Traditional carpet construction is reimagined with modern kilims. Inspired by architectural principles and geometric compositions, these experimental tapestries blur the lines between flooring, wall coverings and room dividers, thereby reinventing the traditional role of carpets. It defines and expands the possibility of seeing beyond just a carpet.
Jaipur Rugs × DAA Haus: Monochrome mood
Look out for another collaboration and another pattern! Multidisciplinary design practice DAAA bridges the gap between Mumbai and Milan with an abstract black and white rug. The ZIG ZAG collection, unveiled at Milan Design Week 2024, features a striking zigzag stitch, true to its title. Designed to satisfy the modern eye that delights in abstraction and monochrome. Additionally, like all of our collaborations, this one highlights the intricate craftsmanship and attention to detail that characterizes Jaipur Rugs’ decades-long heritage..
All images: Courtesy of Jaipur Rugs.