milan —According to celebrity go-to interior designer Jake Arnold, real estate, design, and art are key ingredients to creating a great home.
The 34-year-old is known for blending British charm with relaxed California style. His reputation grew as he put his spin on the homes of the rich and famous, including John Legend, Chrissy Teigen, Katy Perry, Rashida Jones, and Zendaya, to name a few.
Another company he co-founded, Studio Jake Arnold and the Experts, is currently partnering with New York City-based luxury real estate advisory firm Official to curate the opening of an Aspen office and Aspen retail space to provide consumer-facing We are launching a new program. It begins at a high-end ski resort. The collaboration, revealed to WWD on Thursday, will provide design resources and access to world-renowned interior designers to help individuals envision and create their dream homes in less time and more efficiently. It is included.
Founded in 2021, Expert is a virtual design services company that connects clients around the world with over 200 top interior designers for exclusive one-on-one video consultations.It is also a marketplace with more than just Over 5,000 carefully selected products from 125 brands. The interior of the new Aspen space features The Expert’s own vintage and contemporary pieces, including lighting from Brooklyn lighting studio In Common With and Scandinavian rugs from Nordic Knots. Creative Art His Partners, an accessible art platform founded by Brian Ludlow in 2016, was also tapped for the Aspen project.
“I was drawn to the way Official brought two people together…It’s all about a lifestyle, and they show how a complete relationship blossoms, from the purchase to the person who builds a beautiful home that feels custom and special. We want to see that,” Arnold explained.
Amid a complex market environment, Aspen’s housing market is outperforming other secondary housing markets in both home value growth and median price, according to Redfin, a residential real estate brokerage and mortgage origination services company.
In March 2024, Aspen home prices increased 188.8% year-over-year, with the median price selling for $3.8 million. By comparison, home prices in Palm Beach, Florida in March 2024 were up 91.4% year-over-year, and sold for a median price of $3.4 million. Home prices in the Hamptons rose 11.5% compared to last year, with the median price selling for $1.4 million, Redfin reported.
“Aspen was a great starting point for this project for people who have or may have multiple homes or are considering a second home. I think they want to buy something,” Arnold adds, explaining that clients often seek advice on potential real estate acquisitions to understand how they can make the space their own. did. Officials plan to bring the concept to additional new markets later this year, including the Hamptons and Palm Beach.
Nicole Orge, Official’s chief growth officer and co-founder, told WWD that she admires Arnold’s “timeless sense of sophistication and success in finding solutions for discerning customers.” he said. Jake’s design platform, The Expert, is an important part of this equation for Official, given the natural synchronicity between the home buying and selling process and a client’s desire to connect with the world’s best designers. was. ”
Beyond physical design and décor, The Expert provides personalized consultation to Officials Aspen clients. The collaboration will also include organizing a tailored calendar of events for official agents and their clients to connect the real estate sector with the local art and design community and encourage creative conversations.
Officials claim the company is the first real estate company focused on the high-end market. The company currently operates in major markets including New York, Miami, the Hamptons, Los Angeles, Aspen, and Orange County, California, and prides itself on its network of respected developers, discerning buyers, and sellers. Masu.
Oge said total home sales in the Aspen market will exceed $2 billion in 2023, with the average home price approaching $10 million. “The U.S. has the largest population of ultra-high-net-worth individuals, with 1 in 67 residents falling into this category, nearly 15 times higher than New York. Additionally, Aspen has become a thriving cultural center. evolving and increasing its appeal on the global stage.”