Named by Cisco brian bedford He has been named global industry director for retail, hospitality, sports, media and entertainment, according to Stadium Tech Report. The organization is a new name for what was previously known as the company’s “Sports & Entertainment” division. As his Director of Global Industry for Retail, Hospitality, Sports, Media and Entertainment, Mr. Bedford and his team drive innovation, enablement, and new offers through Cisco’s programs for all consumer industries. We will continue to promote expansion efforts.
“We’re actually doubling [on stadium support]” Bedford told Stadium Tech Report in the new organization. Bedford said the reorganization is still “in development,” but Bedford College has already added on-site resources to its athletic activities. Details of what Bedford calls “version 2.0” of the group are expected to be released later this spring.
For more than 25 years, Brian Bedford has been transforming consumers, content, and the consumer industry around the world. Through his career in IT, services, sports, media, and retail technology, Bedford has launched industry-changing technologies and services for high-growth companies, including areas focused on mobile, content, and customer experience. It has expanded. Bedford is also very active as an industry speaker and communicator on Twitter (@Bryan_Bedford), discussing the future of technology, media, retail, sports, and customer experience as often as possible.
Prior to joining the Cisco team, Bedford served as Vice President of Sales and Business Development at XOS Digital, and before that as Director of Sales and Business Development, both with a focus on customer experience and service in the sports and media industry. I left it there. Under Bedford’s direction, his XOS Digital, a leading software, analytics, and services company focused on the sports, media, and entertainment markets, includes building strategic “go-to-market” partnerships with leading manufacturers. He led all aspects of the company’s external business development. Technology companies and industry leaders work with nearly every major professional and collegiate sports program across North America. Mr. Bedford’s time with XOS Digital included record revenue increases, expanded sales/marketing capabilities, launches of brand new products/solutions, and further increases in profitability.
Prior to joining XOS Digital, Bedford spent seven years in various roles (sales, coaching, and marketing) with three teams: TCU (Texas Christian University), Southern Nazarene University, and the Oklahoma Redhawks Baseball Club. I did. Bedford is also the CEO and managing director of the Bedford Agency, a college sports recruiting agency. Bedford graduated from Central He earned a master’s degree from the University of Oklahoma and a bachelor’s degree from Southern Nazarene University in Bethany. Bedford lives in Oklahoma City, Oklahoma, and is married to his wife, Desiree, and they have two daughters, Tessa and Sadie.
“Cisco has a rich history in sports and entertainment, and those accomplishments have brought us to this point,” he said. “this [the reorganization] It gives us the opportunity to look inside our business units and see what innovations we can offer to take things to the next level. It’s a really great opportunity.”