May 8th is an important and historic day for Juventus. Juventus has officially launched a special new space, the Juventus Creator Lab, with two new original content commemorating collaborations and partnerships with globally recognized media partners and important moments for the organization.
The Juventus Creator Lab is the laboratory where Juventus’ digital products are born. It’s a new approach to creativity, inspired by LA-style creator houses and game studios, and built to serve a global fan base.
“Our performance is highly dependent on relevance, and this is primarily achieved through wins, players, partnerships and storytelling. There has been a revolution in the storytelling and media industry in recent years, and sports are at pace. “The Juventus Creator Lab aims to be at the forefront of storytelling, to better inform our global fan base and better respond to trends in society.” Director Mike Armstrong said.
Juventus Creator Lab brings greater accessibility and intimacy to all of Juventus, from the men’s and women’s top teams to the next generation, legends, esports teams and even the innovative children’s animated series Team Jay It’s built.
“Since the launch of Idea, we have already produced documentaries for Amazon Prime, eight YouTube originals, and three TikTok miniseries in addition to our daily content. Video views in our ecosystem has increased by 159% over the past two seasons. These are all stories that have not been told before, and they provide more access for fans and opportunities for our partners.”・Mr. Castellaneta said:
Today is a special day for Juventus, our fans and our partners, as we share both the opening of an innovative space and a series of new strategic relationships that are in line with our mission.
With 43 million followers, Celine is one of the most relevant and fastest-growing digital sports native creators in the world. Her viewership on YouTube is staggering, with her averaging 40 million views per day over the past year. She will now officially join the Juventus Creator Lab as a member. content creator. The initial effort in collaboration with Celine through several social media posts has already generated over 300 million video views and 15 million interactions.
433 is the world’s leading social football community, with 115 million followers, covering the sport around the world and continuing to grow at an impressive rate.Today, 433 strategic media partner We aim to build innovative new storytelling across our collective ecosystem and deliver more engaging content to our global fan base.
Wave Sports + Entertainment
Wave is one of the most popular media companies in sports entertainment, known for revolutionizing the way athletes and sports organizations engage with their fans through social-first distribution strategies and original series. Wave is the leader in soccer programming for North America with over 130 million followers across accounts. strategic media partner Members of the Juventus Creator Lab to showcase the club across our network of accounts including FTBL, TheBestHighlights and more.
Juventus renewing contract influencer media partnership Together with Stardust’s talented team. The five names confirmed are Luca Campolunghi, Iris Di Domenico, Matteo Roberto, Alice Muzza and Lisa Lucchetta. content creator With a cumulative fan base of approximately 15 million people, they will take part in the launch of the Juventus Creator Lab and support its activities throughout the year.
These exciting announcements today follow recent news of innovative partnerships and collaborations with TikTok, Optic Gaming, World Freestyle Football Association, and Dsyre.
To commemorate this day, Juventus has prepared a series of events to launch the Juventus Creator Lab with staff, players, content creators, partners and media, while also unveiling two new original content productions.
“The story of Adonias Fonseca, how freestyle saved my life”
Adonias, a Brazilian from Mirai, a small town about 300 kilometers from Rio de Janeiro, has been the club’s official freestyler for more than a year after winning Juventus’ Global Freestyle Challenge. In order to achieve what he himself defines as his lifelong dream, he had to overcome one obstacle after another. From his first injury that dashed his hopes of becoming a professional footballer, to his father’s illness that he had to carry during his teenage years. While working and shouldering the burden of his family, he studied civil engineering and became his father at just 18 years old. The documentary also features Falcao, his close friend and the undisputed king of futsal.
Juventus are currently in the third installment of an innovative format of vertical storytelling that the club devised in collaboration with TikTok. The format began last season with the men’s second team story “WeTheNextGen” during the Lega Pro Italian Cup final and continued with “WeTheNextGen”. OnTheRoad2023” talks behind the scenes of the men’s first team US tour. This time, we will tell the story of the women’s top team with access and perspective never seen before. The four episodes will be presented in their native vertical format and streamed exclusively on the new TikTok channel @juventuswomen, launched on the occasion of the announcement. Appointed as the new sleeve partner of TikTok’s Juventus Women.