Polaroid has once again captured the essence of classic design with the release of the Polaroid Now Eames Edition instant camera. This special edition celebrates Polaroid’s iconic collaboration with legendary designers Charles and Ray Eames. Known for their groundbreaking contributions to modern design, the influence of the Eames duo is beautifully reflected in this second-generation instant camera, which blends timeless aesthetics with modern functionality.
Design and aesthetic appeal
The Polaroid Now Eames Edition is a visual homage to the Eameses’ renowned work. The camera’s body is upholstered in the iconic “Elephant Hide Gray” often used in the Eameses’ fiberglass creations. This color choice not only pays homage to the Eameses’ design heritage, but also offers a sleek, stylish look that stands out among modern cameras.
One of the standout features of this edition is the bold wrist strap, inspired by the geometric patterns of Eames toys. This playful yet sophisticated design element adds classic appeal to your camera while providing practical functionality. The wrist strap ensures your camera is always secure and ready to shoot on the go.
Features and Functions
In addition to its striking design, the Polaroid Now Eames Edition is packed with features to cater to every need, from beginners to seasoned photographers. The camera is equipped with a self-timer and double exposure mode, allowing users to experiment with different shooting techniques to create unique, artistic photos. Plus, the dual-lens autofocus system ensures every shot is crisp and clear, capturing your memories with precision.
Sustainability was a key consideration in the design of the Polaroid Now Eames Edition. The camera is made from 40% recycled materials, reflecting a commitment to environmentally friendly practices without sacrificing quality or style. The camera is rechargeable via USB-C, making it convenient for today’s on-the-go users.
Compatibility and ease of use
The Polaroid Now Eames Edition is compatible with both Polaroid i-Type and 600 film, giving users the freedom to choose their preferred film type. This compatibility allows photographers to capture their memories in the classic Polaroid instant film format, known for its nostalgia and instant gratification.
Charles and Ray Eames’ influence on Polaroid dates back to their pivotal role in the successful SX-70 camera campaign in 1972. Their innovative design approach helped transform the Polaroid camera from a photography tool into an essential gadget for artists and creatives. The Polaroid Now Eames Edition continues this tradition, reimagining the vintage aesthetic with a sleek, modern design that appeals to today’s photographers.
Collector’s item
Priced at $129, the Polaroid Now Eames Edition is more than just a camera; it’s a collector’s item that embodies a rich design heritage. Available from Polaroid and select retailers, it’s easily accessible to any enthusiast or collector. This camera combines practical functionality with design history, making it the perfect addition to any collection.
For more information on the Polaroid Now Eames Edition, check out the official Polaroid website.