Exclusive: According to information obtained by Deadline, Betty TV and Triple Brew Media will cease to exist. Objective Entertainment will become the new umbrella for Objective Media Group’s non-scripted programming business. Neil Simpson will join the company as managing director and run Objective Entertainment alongside Helen Cook, who was co-CEO of Betty.
Creative directors David Harrison, Ed de Burgh and Becca Walker left Objective amid cuts to the label’s consolidation.
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As co-creative director of Betty TV, Harrison was responsible for the hit Discovery format. Hauler Dealer As with E4 Fred’s Last ResortUnder the direction of De Burgh and Walker, Triple Brew term ITV, CBS and BBC One Picture Slam.
Deadline broke the news in May that the indie labels would be merged into the new label. Long considered a staple of the UK indie scene, Betty’s closure has caused widespread dismay, especially among former employees who have taken to social media to share their memories of their time at the label. Objective’s parent company, All3 Media, acquired Betty from its then-co-parent company Discovery in 2017.
Objective Entertainment will broadcast Betty and Triple Brew’s shows. Cube, term and Hauler Dealer.
Incoming MD Simpson has been with RDF for over 10 years, most recently as creative director of Thames’ Upstream label, during which time he produced shows such as E4’s Big. Celebrity Detox Reality Format Battle Camp For Netflix.
“The formation of Objective Entertainment is an ambitious statement of intent to develop and produce formats that will define the next generation of channels in the UK and internationally,” he said. “I’m thrilled to be joining the incredibly talented team at OMG and can’t wait to get started.”
Leila Smith, CEO of Objective Media Group, added: “I have long admired Neil’s creative talent and feel truly fortunate to have him join the company. I am thrilled to begin a new chapter with Neil and Helen at the helm of Objective Entertainment. I would like to thank Becca, Ed and Dave for their incredible contributions to the company and wish them every success in the future.”
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